The operating company behind science-led consumer health brands

We bring the team, capital, and operating discipline to build consumer health brands well.

BuildOperateScale

How we engage

We build

Our own brands, on real science and operating discipline.

We back

Founders we believe in. We share the risk and the upside.

We collaborate

With operators outside the portfolio, where our channel depth, network, or capital can change the outcome.

The operating discipline

Every brand moves through the same six gates before it scales. No brand outruns its proof, its supply, or its cash.

01Science

Ingredient evidence, dose logic, and clinical support, settled before anything moves.

02Product

Formulation, format, cost of goods, and packaging designed together.

03Claims

Every claim mapped to its evidence and cleared for the channel.

04Supply

Manufacturing, quality, and launch inventory ready, with backup vendors.

05Capital

Runway, working capital, and launch spend sequenced before we push growth.

06Channel

Amazon, DTC, and retail run as one system: content, reviews, conversion.

Our team

Kyle Adams

Co-founder & President

Kyle Adams is co-founder and president of Viridian Brands, where he focuses on capital strategy, scalable systems, applied AI, portfolio strategy, and company-building. He has co-founded, scaled, acquired, integrated, and advised companies across consulting, technology, consumer, and private investment platforms. Earlier in his career, he built and exited a national professional services firm, scaling it to hundreds of employees before leading its post-sale integration inside a global enterprise. At Viridian, Kyle helps translate strategy into durable enterprise value by structuring the financial engine, building leverage through systems and AI, and supporting brands from concept to scale.

Aditya Sharma

Founder & CEO

Aditya Sharma is founder and CEO of Viridian Brands, where he focuses on building science-led consumer health brands that earn their place. He spent his career learning the craft at the two companies that do it best, Procter & Gamble and Amazon. At P&G he built brands from formulation to national retail, including Align Probiotics. At Amazon he went on to run multi-billion-dollar businesses across Health, Household, and Personal Care, shaping how millions of people discover and buy everyday health products. At Viridian, Aditya applies that end-to-end depth, from the lab to the brand to the shelf, to build the next generation of science-led consumer health brands.

Beyond the two of us

A network of advisors, scientists, and partners we bring to every brand we build and back.

Brand and commercial

Operators who have built and scaled brands across Amazon, direct-to-consumer, and retail.

Ingredient science

Clinically studied ingredients, sourced through direct partnerships with the people who make them, the founders and companies behind the science, not arm's-length suppliers.

Manufacturing and supply

US contract manufacturing and ingredient partners, held to a standard we audit ourselves.

Clinical and research

Board-certified physicians who set the standard for what we build and claim.

Regulatory

Every consumer claim is reviewed for regulatory compliance before it ships.

Capital and finance

In-house capital, plus the banking and lending relationships to scale.

The brands we're building

A focused portfolio, built and backed under Viridian. Each one stands on its own name.

Serene Biotics

A gut-brain supplement for high-performing adults who want to support mental clarity and digestive comfort together. Built on a clinically studied prebiotic and a clinically studied probiotic strain, plus L-theanine, magnesium, and a B-complex. Built on published doses, launching on Amazon.

Launching 2026

Viridian Medical Foods

Nutrition for older adults whose strength is slipping with age, the parents and grandparents a family is most afraid of losing. A clinically dosed, unflavored powder that adds protein, HMB, and vitamin D to the food and drink they already have, for people who can no longer eat enough. Built for use under medical supervision. Engineered to meet the medical food standard.

In development